BMW’s International Instagram channel has now more than TEN MILLION followers! That is amazing and it makes them the most successful automotive brand on Instagram worldwide.It is due to the brand’s true commitment to social media that they now have 10,000,000 followers. What is interesting is that BMW is not treating Instagram as just another social media channel. In fact BMW, has completely revamped its marketing department to have live staff responding to posts worldwide at every moment of the day… an impressive feat.Advertising sure is changing.